“Aristotle (384-322 BC), writing in the Rhetoric, suggested that Ethos, the Trust of a speaker by the listener, was based on the listener’s perception of three characteristics of the speaker.
“Aristotle believed these three characteristics to be the intelligence of the speaker (correctness of opinions, or competence), the character of the speaker (reliability - a competence factor, and honesty - a measure of intentions), and the goodwill of the speaker (favorable intentions towards the listener).”
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment