Free lunch on offer

The Star
LONDON LOG
By CHOI TUCK WO

Fancy being paid £1 to eat as much as you can?

AS the credit crunch bites deeper into Londoners’ pockets, many restaurants are at their wits’ end trying to boost their fledgling business.

First, there was Cha Cha Moon near Oxford Street. It caused a stir with its price-busting £3.50 (RM18.50) deals for popular hawker fare such as Singapore fried noodles and Penang prawn mee until recently.
James Huynh proudly displaying his £1 offer for customers. The promotion has attracted long queues outside his restaurant.

Then came Little Bay in Farringdon, which literally tore up the bills and asked customers to name their price instead.

“No food bills – pay us what you think the food is worth,” declared a blackboard outside the eatery in east London. Some see it as a psychological ploy to test one’s self-respect.

In the end, many would have paid up more than what was on the table – an ego-boosting trip for some, while saving the blushes for others.

Of course, there were also those who saw the chance for a too-good-to-be-true meal. Some had the audacity to leave as little as two pence (about 10 sen) for the food before slipping off.

But no one had bargained for what a Vietnamese Chinese restaurateur came up with next – he’s paying customers £1 (RM5.30) to eat as much as they can!

Now, that’s what you call a real Chinese takeaway. It’s about paying people to stuff themselves with aromatic duck, honey roast spare ribs and chicken noodle soup while fighting recession at the same time.

“It’s my way of giving a little back to my loyal customers who had supported me during the good times,” said James Huynh of Oriental Aroma in Wootton Bassett, Wiltshire.

He admitted that he had been incurring losses every day. Yet the day would come when his goodwill would earn back more business from his return customers.

“My mother used to tell me from childhood that if you’re prepared to give a little without expectation, in time you can only prosper,” said Huynh who arrived in Britain as a refugee about 30 years ago.

So it looks like the advice has been working well for him so far. Hence, the extraordinary offer believed to be the first of its kind in the country.

And since the promotion began recently, it has become the talk of the town, attracting a growing number of customers with queues forming even outside the restaurant.

Critics may sneer that there’s no such thing as a free lunch. Well, the catch is you have to spend at least £5 (RM26.50) on drinks to qualify for the offer.

Huynh, however, insisted the drinks price was not a catch but merely to prevent undesirable people from “gate-crashing” the restaurant.

Say what you like. The ineluctable truth is that the economic crisis has left restaurateurs scraping the barrel for more innovative ideas to attract customers.